There is such a vast expanse between "This is so much fun, I should do it as a business," to actually making it happen. But it's happening. I go from FOMAM (Fear of Making A Mistake) to WDYTYA (Who Do You Think You Are?), and then it passes, and I remember the mission and calm down. Make extravagant skin care at inclusive prices. Examine the intersection of commerce and cause. See how many anti-aging actives you can jam into a single jar.